About Fifty
Forward Studio
About Us
A creative studio powered by women 50+
Fifty Forward Studio represents a curated group of women 50+ who create relatable, high‑quality content for brands. We bridge the gap between what brands need and what the creator economy has overlooked: real women with lived experience, spending power, and influence. We operate as a studio, not a marketplace and not an influencer agency. Brands work with us for clarity, consistency, and a premium creative process. Creators work with us because we remove the admin, pressure, and noise that usually come with content creation.
Our model is simple:
Brands get high‑quality content.
Creators get the freedom to create.
We handle the rest, briefs, negotiation, project management, quality control, and delivery. Fifty Forward Studio exists to raise the standard of UGC, expand representation, and give brands access to the demographic driving the UK’s most powerful consumer decisions.
About Founder
Founder’s Note
I created Fifty Forward Studio because women 50+ deserve to see themselves reflected in the content we all consume and because brands have been missing something essential for far too long: real content created by the women who drive most consumer decisions.
This studio is my way of changing that.
A space where women can create without apology.
A space where lived experience is an asset, not an afterthought.
A space where confidence, clarity, and depth are celebrated.
I’ve spent my career in media and content, and one thing has always been true: the most powerful stories come from real people. Women 50+ bring insight, humour, resilience, and influence that can’t be manufactured. They deserve to be seen and brands deserve the opportunity to work with them.

Real women. Real content. Real influence.
— Jane Serember, Founder
Why us
What Makes Us Different
1
A curated group of women 50+ creators
Depth, clarity, and lived experience in every brief.
2
A studio, not a marketplace
No scrolling through profiles. No managing creators. We guide every project and ensure every deliverable meets a premium standard.
3
Representation with intention
Women 50+ are not a niche, they’re one of the UK’s most influential consumer groups.
4
Creativity without pressure
We remove the noise so creators can focus on grounded, relatable, influential work.
5
A calm, human process
No chaos. No overwhelm. Clear, supportive, respectful workflow for brands and creators.
6
High‑quality UGC
Elevated, real, rooted in lived experience, crafted with taste not templates.